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Millennials rising : the next great generation



Autor: Neil Howe, William Strauss, R. J. Matson
Rok: 2000
ISBN: 9780375707193
OKCZID: 110119941

Citace (dle ČSN ISO 690):
HOWE, Neil. Millenials rising: the next great generation. Ilustrace R.J. MATSON. New York: Vintage books, 2000. 415 s.


Anotace

 

By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982."Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials RisingIn this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss introduce the nation to a powerful new generation: the Millennials. They will also explain:Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people say that.Why they get along so well with their Boomer and Xer parents.Why Millennial collegians will bring a new youth revolution to America's campuses.Why names like "Generation Y" and "Echo Boom" just don't work for today's kids.Having looked at oceans of data, taken their own polls, and talked to hundreds of kids, parents, and teachers, Howe and Strauss explain how Millennials are turning out to be so dramatically different from Xers and boomers and how, in time, they will become the next great generation.


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