Vyhledávat v databázi titulů je možné dle ISBN, ISSN, EAN, č. ČNB, OCLC či vlastního identifikátoru. Vyhledávat lze i v databázi autorů dle id autority či jména.
Projekt ObalkyKnih.cz sdružuje různé zdroje informací o knížkách do jedné, snadno použitelné webové služby. Naše databáze v tuto chvíli obsahuje 3158401 obálek a 951255 obsahů českých a zahraničních publikací. Naše API využívá většina knihoven v ČR.
Essentials of marketing
Autor: Baines Paul
Rok: c2013
ISBN: 9780199646500
OKCZID: 112160615
Citace (dle ČSN ISO 690):
BAINES, Paul. Essentials of marketing. Oxford: Oxford University Press, c2013. xxiii, 413 s.
Anotace
Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Do your students need a fresh and concise introduction to marketing? Are they motivated by learning first hand from marketers at organizations like HMV and System Bolaget ? Are they excited by the prolific growth in social media and its implications for marketing? Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.
Zdroj anotace: OKCZ - ANOTACE Z WEBU