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Rok: 1999
ISBN: 9780761959397
OKCZID: 110006153
The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes.The authors to this wide-ranging volume consider: The consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently effecting print media and newspapers; the implications of media changes for political and social cultural life; the significance of the Internet, the first true fruit of the telematic revolution in communication.The main themes of media policy analysis today are: convergence, concentration and commercialisation and abundance through digitalization. Although media policy has changed drastically in its concerns and forms, the authors here argue that the need for an effective public communication policy in our `information society' is as pressing now as it ever was.Following up the success of the Euromedia Research Group's New Media Politics (1986), and the Dynamics of Media Politics (1992), this third volume in the series offers a timely review and analysis of developments in media policy and structure.