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Handbook of political marketing
Autor: Bruce I. Newman
Rok: 1999
ISBN: 9780761911098
OKCZID: 110013737
Citace (dle ČSN ISO 690):
NEWMAN, Bruce I., ed. Handbook of political marketing. Thousand Oaks, Calif.: Sage Publications, c1999. xxiv, 792 p.
Anotace
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.