Vyhledávat v databázi titulů je možné dle ISBN, ISSN, EAN, č. ČNB, OCLC či vlastního identifikátoru. Vyhledávat lze i v databázi autorů dle id autority či jména.
Projekt ObalkyKnih.cz sdružuje různé zdroje informací o knížkách do jedné, snadno použitelné webové služby. Naše databáze v tuto chvíli obsahuje 3159878 obálek a 951699 obsahů českých a zahraničních publikací. Naše API využívá většina knihoven v ČR.
Using Communication Theory: An Introduction to Planned Communication
Rok: 1992
ISBN: 9780803984318
OKCZID: 110195065
Citace (dle ČSN ISO 690):
SIGNITZER, Benno. Using communication theory: an introduction to planned communication. London: Sage Publications, c2000. 248 s.
Anotace
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. It will be standard reading for students of public communication campaigns, health information, advertising, public relations and other communication-based professions.Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of theories of communication that have evolved over the last thirty years.How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.