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Trade marks and brands : an interdisciplinary critique
Autor: Lionel Bently, Jennifer Davis, Jane C. Ginsburg
Rok: 2008
ISBN: 9780521889650
OKCZID: 110234171
Citace (dle ČSN ISO 690):
BENTLY, Lionel, ed., DAVIS, Jennifer, ed. a GINSBURG, Jane C., ed. Trade marks and brands: an interdisciplinary critique. 1st pub. Cambridge: Cambridge University Press, 2008. xxxvi, 434 s. Cambridge intellectual property and information law.
Anotace
Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.