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Autor: Pearce Douglas G.
Rok: 1992
ISBN: 9780582070103
OKCZID: 110465177
Vydání: 1st ed.
Citace (dle ČSN ISO 690):
PEARCE, Douglas G. Tourist organizations. 1st ed. Harlow: Longman Scientific & Technical, 1992. xvii, 219 s.
The tourism industry is a leading economic sector of international trade, with over half the population in most developed countries taking annual holidays. Many books provide a study of tourism in general, but there has been comparatively little research on tourist organizations in their own right. "Tourist Organizations" aims to fill this gap. It provides a systematic treatment of tourist organizations, their function, how they operate and why. The book provides detailed case studies of tourist organizations around the world and examines the roles and structures of regional and local tourist organizations and the way they interact. An introductory overview provides an up-to-date synthesis of tourism patterns, policies and trends, as well as examining political and geographic influences. It is aimed at researchers, lecturers and students studying tourism at advanced level, as well as for those lecturing in or studying organizational theory. It should be valuable reading for all professionals working in the industry, providing a rich source of ideas.