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Competitive intelligence and senior management : "the best solution to where to place the office of competitive intelligence is on a par with functions that report directly to the Board"
Autor: Rodenberg, Josèph H. A. M.
Rok: 2007
ISBN: 9789059721920
OKCZID: 110480294
Citace (dle ČSN ISO 690):
RODENBERG, Josèph H. A. M. Competitive intelligence and senior management: "the best solution to where to place the office of competitive intelligence is on a par with functions that report directly to the Board". Delft: Eburon, 2007, 283 s. ISBN 9
Anotace
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms’ competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.