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The Business of Tourism
Autor: Holloway J. Christopher
Rok: 1998
ISBN: 9780582328815
OKCZID: 110943202
Anotace
The Business of Tourism provides a basic understanding of the nature, structure and organisation of the tourist industry. It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Critical issues facing the industry are examined, such as the sustainability of ever-increasing global tourism. The problems faced in managing and working in the various sectors of the business are also addressed. The fifth edition has been updated in line with recent developments within the industry and features new and expanded case studies and improved revision questions and assignments. It also provides a lecturer's guide and OHT masters for adopters of the text.