Scaling procedures :issues and applications

Autor: Netemeyer Richard G.
Rok: ©2003
ISBN: 9780761920267
OKCZID: 123413069

Citace (dle ČSN ISO 690):
NETEMEYER, Richard G. Scaling procedures: issues and applications. Thousand Oaks: SAGE Publications, International Educational and Professional Publisher, [2003]. xiv, 206 stran.

Anotace

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, Scaling Procedures: Issues and Applications also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.

Zdroj anotace: OKCZ - ANOTACE Z WEBU

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