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International business : competing in the global marketplace
Autor: Hill, Charles W. L.
Rok: 2011.
ISBN: 9780071220835
OKCZID: 110890532
Vydání: 8th ed.
Citace (dle ČSN ISO 690):
HILL, Charles W. L. International business: competing in the global marketplace. 8th ed. New York: McGraw-Hill/Irwin, 2011. xxiii, 718 p.
Anotace
Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.