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Positioning : the battle for your mind
Autor: Ries, Al
Rok: 2001
ISBN: 9780071359160
OKCZID: 110058433
Vydání: 20th anniversary ed.
Citace (dle ČSN ISO 690):
RIES, Al. Positioning: the battle for your mind. Twentieth anniversary edition. New York: McGraw-Hill, [2001]. xii, 246 stran.
Hodnocení:
4.5 / 5
(6 hlasů)
Anotace
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.