Global electronic commerce : theory and case studies

Autor: Westland, J. Christopher.
Rok: c1999.
ISBN: 9780262232050
OKCZID: 110333939

Citace (dle ČSN ISO 690):
WESTLAND, J. Christopher. Global electronic commerce: theory and case studies. Cambridge, Mass.: MIT Press, c1999. xi, 592 s.

Hodnocení: 3.5 / 5 (6 hlasů)

Anotace

"At a time when ecommerce hype too often obscures the real issues faced by managers, Westland and Clark deliver a rare combination of rigor and relevance. University students and thoughtful managers will benefit from their insights, analysis and examples." -- Prof. Erik Brynjolfsson, Co-Director of the MIT Center for eBusiness Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

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