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Exploring Corporate Strategy: Text & Cases (7th Edition)
Rok: 2005
ISBN: 9780273687344
OKCZID: 110247918
Citace (dle ČSN ISO 690):
JOHNSON, Gerry. Exploring corporate strategy: text and cases. seventh edition. Harlow: Pearson Education Limited, 2005. xxxvi, 1033 stran.
Hodnocení:
3.0 / 5
(6 hlasů)
Anotace
Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Exploring Corporate Strategy" has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies. Suitable for courses studying Strategic Management at all levels.