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Competitive Advantage of Nations (Macmillan Business) | |||||
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Rok: 1998 AnotaceMichael E. Porter's research for this title identified the fundamental determinants of national competitive advantage in an industry and how they work together to give international advantage. The findings had implications for firms and governments and set the agenda for discussions of global competition. The core ideas of this book remain relevant and this new 1998 edition includes the original text in full with a new introduction by the author, which reviews the key themes and issues of the book in the light of subsequent developments. This title is aimed at managers, consultants, academics, researchers, and policy makers. It is also for students undertaking courses on strategy, international business and related subjects on degrees in business or management, MBA courses, and a wide range of executive and post-experience courses. Dostupné zdroje
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