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Mass Communication
Rok: 1996
ISBN: 9780395746813
OKCZID: 110301872
Citace (dle ČSN ISO 690):
DEFLEUR, Melvin L. Understanding mass communication: a liberal arts perspective. Boston: Houghton Mifflin Company, c1996. x, 646 s.
Anotace
Current information in the constantly changing field of mass communication has been incorporated into this text. Tables, figures and photographs show what's currently happening in mass media and it updates the fifth edition. Throughout these editions, a detailed examination of how economics and politics shape the mass media and their role in American society has been incorporated. The authors draw on concepts and conclusions derived from a range of disciplines to address three broad questions: how have the media come to be organized the way they are?; how do the media actually function?; and how does the flow of information from the media to audiences affect us, both individually and collectively? The authors also present a complete description of the print, broadcast, and film media, developed from contemporary research.