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Magazine editing : how to develop and manage a successful publication
Autor: Morrish, John
Rok: 2003
ISBN: 9780415303804
ISBN: 9780415303811
OKCZID: 110043466
Vydání: 2. vyd.
Citace (dle ČSN ISO 690):
MORRISH, John. Magazine editing: how to develop and manage a successful publication. 2. vyd. London: Routledge, 2003. vii, 266 s.
Hodnocení:
4.5 / 5
(6 hlasů)
Anotace
Magazine Editing explains the job of the magazine editor. John Morrish considers the role of the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. This fully revised and updated edition begins by looking at the current state of the magazine market and explains how this has developed and changed in recent years. Featuring case studies, examples of covers and spreads and useful tables and graphs, the book moves on to discuss the editor's many roles and details the skills needed to run a publication: knowing the reader, building an editorial team; using words, pictures and design; managing production; responsible and ethical management. Written by an experienced editor and writer, Magazine Editing offers practical guidance on: *How to create an editorial strategy *How to lead and manage an editorial team *Researching a market and finding new readers *Dealing with budgets and finance *Legal, technological and ethical dilemmas *How to become an editor