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The magazines handbook
Autor: McKay Jenny
Rok: 2006
ISBN: 9780415371377
ISBN: 9780415384261
OKCZID: 110027843
Vydání: 2nd ed.
Anotace
The Magazines Handbook remains the comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. The Magazines Handbook outlines the specialist skills involved in magazine journalism including commissioning, writing news, researching, interviewing, production and sub-editing. Specialist chapters discuss electronic publishing and on-line journalism, magazine design, photography and picture editing and the legal framework in which magazine publishers have to operate. The Magazines Handbook includes:DT Interviews with magazines journalists, editors, picture researchers and publishersDT Advice on starting out and freelancing in the magazine industryDT An analysis of "new journalism" and reportageDT A glossary of key terms and specialist conceptsDT Information on contacts, courses and professional training.DT Fully up-dated with re-written chapters on electronic publishing and electronic journalism and the magazine journalist and the law.