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Management and the arts
Autor: William J. Byrnes
Rok: 2015
ISBN: 9780415663298
NKP-CNB: boa001-mzk01001455417
OKCZID: 116445670
Citace (dle ČSN ISO 690):
BYRNES, William J. Management and the arts. 5th ed. Burlington: Focal Press, 2015. xxiii, 575 s.
Anotace
The fifth edition of Management and the Arts discusses the theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help students to integrate the material and develop ideas about how the situations and problems could have been handled. Statistics and real-world examples illustrate all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes provide real-world examples of principles and theories. Students in Arts Management university courses along with arts managers in a theatre, museum, dance company, and opera will gain useful insights into strategic planning, organization, and integrated management theories with this book.
Zdroj anotace: OKCZ - ANOTACE Z WEBU