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International business
Autor: Czinkota Michael R.
Rok: ©2009
ISBN: 9780470510292
OKCZID: 110902119
Vydání: European edition
Citace (dle ČSN ISO 690):
CZINKOTA, Michael R. International business. European edition. Hoboken: Wiley, a John Wiley & Sons, Inc., Publication, [2009]. xiii, 618 stran.
Anotace
Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.
Zdroj anotace: OKCZ - ANOTACE Z WEBU