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Strategic planning for nonprofit organizations :a practical guide and workbook
Autor: Allison Michael
Rok: 2005
ISBN: 9780471445814
OKCZID: 110110963
Citace (dle ČSN ISO 690):
ALLISON, Michael. Strategic planning for nonprofit organizations: a practical guide and workbook. Hoboken: John Wiley & Sons, 2005. xx, 458 s.
Hodnocení:
4.5 / 5
(6 hlasů)
Anotace
Guidelines on adapting proven corporate marketing tools to the nonprofit sector For strategic planning to be effective in the nonprofit setting, a variety of issues must be considered, including the relationship between board and staff, limited resources, and more. Packed with real-world insights, planning tips, common misperceptions, pitfalls to avoid, and other useful pointers, this Second Edition and its companion Web site make planning easy for nonprofit managers by providing a six-step approach to strategic planning, field-tested worksheets, and a real-life case study that takes readers through the entire process of successfully creating and implementing a strategic plan. Michael Allison (San Francisco, CA) is Director of CompassPoint Nonprofit Services Consulting and Research Group. Jude Kaye (San Francisco, CA) is Senior Staff Consultant for CompassPoint Nonprofit Services.