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Rok: 2006
ISBN: 9780521848596
OKCZID: 110017324
Citace (dle ČSN ISO 690):
LAU, Richard R a REDLAWSK, David P., ed. How voters decide: information processing during election campaigns [elektronický zdroj]. New York: Cambridge University Press, 2006. 1 online zdroj (xvii, 344 p.). Cambridge studies in public opinion and political psychology.
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.