Sport Promotion and Sales Management

Rok: 2002
ISBN: 9780736003209
OKCZID: 110077879

Citace (dle ČSN ISO 690):
IRWIN, Richard L. Sport promotion and sales management. Champaign: Human Kinetics, 2002. xiii, 456 s.

Anotace

Aspiring and practicing sport business professionals will learn winning strategies and techniques for promoting and selling the sport product in Sport Promotion and Sales Management. In the first comprehensive book of its kind, leading experts from the classroom and sport business offer unprecedented insight and experiential data to help readers become well versed in sport promotion and sales. The authors present detailed information on the theory and practice of promoting and selling sport in today’s marketplace. The authors offer up-to-date and insightful cases and analogies on topics not previously covered in sport marketing texts. The topics covered include direct and indirect sales techniques, the multicultural considerations affecting marketing communication, and the design and execution of multilingual advertising and sales campaigns. The book features · chapter opening objectives and key terms that highlight important vocabulary and concepts for students; · chapter closing discussion questions and learning enrichment activities that allow instructors to reinforce key points and help students apply what they’ve learned; · practitioner perspectives, including firsthand advice and discussions of promotion and sales issues affecting today’s sales and marketing professionals; and · an overall emphasis on direct and indirect sales techniques. Sport Promotion and Sales Management tackles all the complex responsibilities that are categorized as sales and promotion, giving students and aspiring professionals the critical information they need to launch and develop their careers in sport business. This text is guaranteed to give students and professionals a competitive edge in sport business.

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