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The Business of Sports | |||||
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Rok: 2004
Hodnocení: AnotaceThe Business of Sports is the first comprehensive collection of readings to focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. This valuable resource provides a complete overview of major sports business issues and is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry. The book covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The readings in The Business of Sports provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, the book features concise introductions, a broad range of focused readings and targeted discussion questions, as well as graphs and tables that are used to convey relevant financial data and other statistics. This first-of-its-kind book makes accessible, in a single location, book excerpts, articles and other materials that students and professionals interested in "the business of sports" will find both useful and compelling. Dostupné zdroje
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