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Interpreting audiences :the ethnography of media consumption
Autor: Moores Shaun.
Rok: c1993.
ISBN: 9780803984462
ISBN: 9780803984479
OKCZID: 110031909
Hodnocení:
4.0 / 5
(6 hlasů)
Anotace
In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.The author considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis. Four main areas of inquiry are discussed:· the power of media texts to determine the meanings made by their readers · the relationship between media genres and social patterns of taste · the day-to-day settings and dynamic social situations of reception · the cultural uses and interpretations of communication technologies in the home Identifying the issues at stake in each of these areas, the author then relates advances in audience research to a broader set of questions about the practices and politics of cultural consumption. Assessing the theories of Bourdieu, De Certeau and others - and drawing on his own investigations of new media technologies in domestic contexts - he advances a model of creativity and constraint in everyday life.This accessible text will be an invaluable introduction to recent work on audiences for students of media, communications and cultural studies, and a helpful analytical overview for media teachers and researchers.