Vyhledávat v databázi titulů je možné dle ISBN, ISSN, EAN, č. ČNB, OCLC či vlastního identifikátoru. Vyhledávat lze i v databázi autorů dle id autority či jména.
Projekt ObalkyKnih.cz sdružuje různé zdroje informací o knížkách do jedné, snadno použitelné webové služby. Naše databáze v tuto chvíli obsahuje 3150393 obálek a 950589 obsahů českých a zahraničních publikací. Naše API využívá většina knihoven v ČR.
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)
Autor: Haugtvedt, Curtis P., 1958-
Rok: 2005
ISBN: 9780805851540
OKCZID: 110430263
Citace (dle ČSN ISO 690):
HAUGTVEDT, Curtis P., ed., MACHLEIT, Karen A., ed. a YALCH, Richard, ed. Online consumer psychology: understanding and influencing consumer behavior in the virtual world. New York: Lawrence Erlbaum Associates, c2005. xx, 551 s. Advertising and consumer psychology.
Anotace
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.