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Multinational Risk Assessment and Management: Strategies for Investment and Marketing Decisions
Rok: 1988
ISBN: 9780899301754
OKCZID: 110294351
Citace (dle ČSN ISO 690):
TING, Wenlee. Multinational risk assessment and management: strategies for investment and marketing decisions. New York: Quorum Books, 1988. 16, 246 s.
Anotace
"An inclusive treatment of political risk assessment aimed at a readership consisting of students of international business and executives of multinational firms concerned with this issue. Ting examines the sociopolitical foundations of the issue, approaches to political risk assessment found in the literature, micro-risk assessment associated with individual projects, forms of business macro-policy and exchange rates. The author also considers host-country investments, applications of risk-rating systems, and integration of political risk assessment into a risk-return calculus. Extremely clear, the book is more usable than earlier volumes." Choice