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Dictionary of Mass Communication & Media Research: A Guide for Students, Scholars and Professionals | |||||
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Rok: 2005
Hodnocení: AnotaceOther media dictionaries do a good job defining concepts associated with communication research in Great Britain and concepts that media professionals use in the United States. But no other dictionary matches the Dictionary of Mass Communication & Media Research in terms of its coverage of communication research in the United States and mass media history, theory, law, research methods and the Internet. About two-thirds of this dictionary's concepts and terms are not found in other dictionaries. The Dictionary of Mass Communication & Media Research provides readable, easy-to-understand definitions of more than 1,400 terms and concepts associated with (1) the seven traditional mass media (books, newspapers, magazines, motion pictures, recording industry, radio and television); (2) new media and the Internet; (3) history of mass media; (4) media law and media ethics; (5) media research methods and statistics; (6) advertising and public relations; (7) global mass communication and global media companies; (8) major media theories; and (9) prominent media professionals and scholars. This book is a great resource for graduate courses on media research and theory. Dostupné zdroje
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