Strategy

Rok: 2008
ISBN: 9780980024005
OKCZID: 110934108

Anotace

Strategy presents best practices and leading edge thinking on business and corporate strategy: How to develop a powerful strategy and business plan for a new business How to develop or revise and evaluate a strategy and plan for an existing business,or an operating division of a large organization How to develop/revise/evaluate a corporate strategy and plan for a multi-division enterprise The basis for this book is the author's 40 years of experience as an executive, consultant, board member and college professor. This experience has been supplemented with a comprehensive review of research and studies that have practical usefulness in a real business setting. The reader is provided analytical frameworks, concepts, processes, techniques, and templates that can be used to develop strategies and plans, and/or evaluate those that already exist. Although sophisticated, this book is highly readable. As such, it should be useful to executives in all functions of a business and in all stages in their careers. It should also be valuable to board members, particularly in helping them evaluate the strategies and plans of the companies on whose board they serve. Business students, especially MBA and other graduate students, should find this book invaluable in understanding best practices in the real world. College professors will find this book helpful in injecting more realism into the classroom, and in providing a framework for research that has more practical usefulness.

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