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Drivers of global business success : lessons from emerging markets
Rok: 2004.
ISBN: 9781403917010
OKCZID: 110039008
Citace (dle ČSN ISO 690):
BILGIN, F. Zeynep., ed., SRIRAM, Ven, ed. a WÜHRER, Gerhard., ed. Drivers of global business success: lessons from emerging markets. New York, N.Y.: Palgrave Macmillan, 2004. 298 s.
Anotace
In this book the author identifies the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own?