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Focus groups :a practical guide for applied research
Autor: Krueger Richard A.
Rok: ©2015
ISBN: 9781483365244
OKCZID: 115157146
Vydání: 5th edition
Citace (dle ČSN ISO 690):
KRUEGER, Richard A. Focus groups: a practical guide for applied research. 5th edition. Thousand Oaks: SAGE Publications, [2015]. xx, 252 stran.
Anotace
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."--Richard A. Krueger & Mary Anne Casey, from the PrefaceThis highly acclaimed book in its third edition includes the following updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.- Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses.- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.- Budgeting how to more effectively budget for a focus group- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
Zdroj anotace: OKCZ - ANOTACE Z WEBU
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