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E-Commerce: Implementing Global Marketing Strategies | |||||
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Rok: 1999
Hodnocení: AnotaceAccording to International Data Corp. (IDC), the worldwide market for Internet-related services is expected to explode - from $4.5 billion in 1997 to $43.6 billion by 2002. The main impetus for this trend is the rush to implement e-commerce Web sites. This new report from CTR explores the different e-commerce models - business groupings, business-to-consumer (B2C) e-commerce, and business-to-business (B2B) e-commerce - that help managers determine which method suits their companies' needs. The report also covers the security and legal issues that are critical to successful e-commerce implementation. Topics Covered Include: E-commerce Overview Operating Principles Selling on the Internet Legal Issues The Web as a Global Entity Types of E-commerce Models Business Groupings Retail E-commerce B2B E-commerce Case Studies Security Considerations Securing Electronic Processes Encryption Protocols and Keys Security of System Elements Authentication Virtual Private Networks (VPNs) E-commerce Standards HyperText Markup Language (HTML) E-commerce System Architectures Design Principles Impact of the Web Web Protocols Global Impact Quality of Service (QoS) Search and Support Tools End-user Specifications Application Support Transaction Processors System Reliability Building an E-commerce System Architectural Principles System Integrity Hardware and Software Dostupné zdroje
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