Harvard business review on corporate responsibility

Rok: c2003
ISBN: 9781591392743
OKCZID: 110071465

Citace (dle ČSN ISO 690):
Harvard business review on corporate responsibility. Boston: Harvard Business School Publishing, c2003. vii, 231 s. The Harvard business review paperback series.

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Anotace

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems. The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Zdroj anotace: OKCZ - ANOTACE Z WEBU

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