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The Harvard Design School Guide to Shopping / Harvard Design School Project on the City 2



Rok: 2002
ISBN: 9783822860472
OKCZID: 110048350

Hodnocení: 4.0 / 5 (6 hlasů)


Anotace

 

Authors: Tae-Wook Cha, Chuihua Judy Chung, Jutiki Gunter, Dan Herman, Hiromi Hosoya, Jeffrey Inaba, Rem Koolhaas, Sze Tsung Leong, Kiwa Matsushita, John McMorrough, Juan Palop-Casado, Markus Schaefer, Tran Vinh, Srdjan Jovanovich Weiss, Louise Wyman Design: Sze Tsung Leong and Chuihua Judy Chung Book Description: Harvard Graduate School of Design's independent study seminar Project on the City aims at identifying and analyzing problems leading to and resulting from accelerated urbanization, as well as developing new philosophies to help our increasingly metropolitan planet cope with such rapid change. Taking the roles of both architect and sociologist, thesis advisor Koolhaas and his students travel and research in the first phase of each cycle, and write their theses in the second. The result of each project is a comprehensive, specialized study of the effects of modernization on the contemporary city. During the years 1997 and 1998, Harvard's design graduates concentrated their studies on the phenomenon of shopping as a primary mode of urban life. As Sze Tsung Leong writes, "Not only is shopping melting into everything, but everything is melting into shopping." Shopping is an integral part of urbanization - as shopping environments have indeed become the defining elements of the modern city. Research for this project, targeting Asia, Europe, and the United States, focused on marketing strategies, retail technologies, and the hybridization of cultural/recreational environments and the retail arena. Including essays ranging from "Disney Realism: Constructing the Copyrighted Environment" to "Three-Ring Circus: Shopping vs. Architecture," as well as hundreds of diagrams, floor plans, and photographs, The Harvard Design School Guide to Shopping explores in-depth the ways in which shopping has refashioned the urban institution. About the Authors: Chuihua Judy Chung is principal of Content Design Architecture Group in New York. With Sze Tsung Leong, she has assembled The Charged Void: Architecture, the complete architectural works of Alison and Peter Smithson. She is currently editing "Owning a House in the City", a study on low-income housing in the US. Jeffrey Inaba, a partner of AMO (Architecture Media Organization) is writing a book on the work of Gordon Bunshaft and Kevin Roche. Rem Koolhaas is principal of the Office for Metropolitan Architecture, Rotterdam, and the author of Delirious New York and the groundbreaking S,M,L,XL. Sze Tsung Leong is principal of Content Design Architecture Group in New York, whose current projects range from residential design to graphic and environmental materials for human rights organizations. Sze Tsung Leong is the author and co-editor of Slow Space (Monacelli, 1998).


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