Weber, Larry

Autor: Weber, Larry
Rok: 1955-

Biogr./Hist. údaje: Odborník a konzultant v oblasti public relations a marketingu. Zabývá se zaváděním on-line komunikačních technologií a sociálních sítí do oblasti reklamy, propagace a marketingu.
Zdroj: Autoritní databáze Národní knihovny ČR

Larry Weber (born July 7, 1955) is an American entrepreneur and globally known expert in public relations and marketing services. He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency at the intersection of influence and action. He has held this position since founding the company in 2002.In 1987, Weber started his own public relations company, The Weber Group, which within a decade became the world's largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services, a $3 billion unit with 12,000 people, and included the company’s public relations, research and analysis, and entertainment holdings.Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world’s largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors. He also serves on the Board of Directors at Pegasystems and on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity. Weber is the author of five books on marketing, technology and leadership.